
Rich Baecher, MBA
Port Washington, NY 11050 USA
URL:https://www.openbc.com/hp/Rich_Baecher/
2005 – 2006
PHILIPS MEDICAL SYSTEMS
ACCOUNT MANAGER, FULL-LINE DIAGNOSTIC IMAGING
Responsibilities
Key interface between Philips and Customer, Build & Maintain Relationships at all levels in 19 Hospitals (CEO, CFO, and COO); Leverage cross-functional and multi-modality Philips teams (MR, CT, X-ray, Ultrasound, Patient Monitoring, Financing, Service, Project Management, etc); Consult and Create Solutions which assess customer’s business model, vision, values, and roadmap for entire facility including all clinical departments; Negotiate and Close Deals while maintaining constant communication with all internal and external parties. 2006 Sales Quota: $8M product $2M serviceAccomplishments
■ Closed $500K deals in MR, CT, X-ray; Increased forecast to $45M
■ Selected as East Zone delegate for Sales Mastery Program in Seattle
2004 – 2005
THERMO ELECTRON CORPORATION
TECHNICAL SALES REPRESENTATIVE, RAPID DIAGNOSTICS
Responsibilities
Market and Sell the Point-Of-Care product line to 600 Physicians Office Labs (POL’s) and 36 Hospitals within the New York City Metro Area; Analyze, Develop, and Implement Business Development Strategy to meet territory sales goal ($1.4M Quota); Identify key decision makers and uncover opportunities; Prospect, Engage, Conduct presentations, and Close new accounts.
Accomplishments
■ Top Regional Sales Rep for New Product Sales (More Than 11 Others)■ Grew Revenue by 44% During First Quarter, Added 69 New Accounts ■ Doubled Products Purchased per Account from average of 1.1 to 2.3 ■ Developed Marketing Campaign for Product Launch (Payback 20 d)
EDUCATION
Thunderbird University of International Management - AZ 2006
Fordham Graduate School of Business Administration - NY 2004
Hospital Executive Administrative Residency - North Shore, NY 2003
University of North Carolina School of Medicine - Chapel Hill, NC 2001
Cornell University - Ithaca, NY 1997
COMPUTER SKILLS
■ ACT! 2006 Sales Management Software, MS Project, Siebel CRM
■ Financial Modeling using MS Excel with VBA Visual Basic